Our subbrands offer good mid-market quality at a good price.
A small number of subbrands cater to specific market segments.
Our primary subbrands include 'Royal Arctic' and 'IceCap' brands. These ranges primarily operate within cold-water prawns and smoked fish.
The packaging designs
The packaging is convenient and practical, and most often with a good display of the product.
Examples of subbrands
Scroll through some examples of our subbrands
100g. cold-water prawns, XS