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Read more about Brand ranges


Our subbrands offer good mid-market quality at a good price.

A small number of subbrands cater to specific market segments.


Our primary subbrands include 'Royal Arctic' and 'IceCap' brands. These ranges primarily operate within cold-water prawns and smoked fish. 

The packaging designs

The packaging is convenient and practical, and most often with a good display of the product. 

Examples of subbrands

Scroll through some examples of our subbrands

100g. cold-water prawns, XS

See also

Read more about Premium range