Vision, mission and values of Royal Greenland

At Royal Greenland we have a clear goal to continuously be at the very front of the seafood market. Take a moment to view our vision, mission and values.

Vision

Royal Greenland must be an internationally recognized, trend-setting, and preferred supplier of seafood products.

Mission

Royal Greenland must be a profitable, international company whose earnings create possibilities for renewal and growth to the benefit of our owners, staff and the societies in which we operates.

Values

As an international company, Royal Greenland is characterised by our roots in the Greenlandic community. This forms the foundation of the company’s values:

Responsibility means:

  • Wherever Royal Greenland is active on the international market, we are simultaneously a part of Greenland’s face towards the outside world. All of our actions will have an effect, not just on the company, but also on the development of the Greenlandic society. Read more about our social responsibility.
  • We will exercise responsible use of the accessible living resources. Read more about our actions towards responsible fishing.
  • We care for and respect the environment around us and operate the company’s plants in accordance with EU environmental standards, irrespective of where in the world we are operating. Read more about our environment policies.
  • We will supply a quality that always ensures the customer a positive experience. Read more about our quality policy and quality control.

Creativity means:

  • We continually develop new methods and products. Read more about our product development.
  • We will ensure that the company remains at the leading edge in respect of technology and products in relation to other seafood companies. Read more about our product development.
  • We will carry out an innovative and untraditional product development. Read more about trends and innovation at Royal Greenland.

Fellowship means:

  • We will never forget that we represent the Greenlandic and Danish business and social traditions. We will exercise social responsibility in accordance to this. We will display social responsibility towards the societies in which we operate and we will never forget that Royal Greenland is guest in the nations in which we are established. Read more about our social responsibility.
  • We will co-operate with the national and local authorities, ensuring that we achieve the status of a constructive partner in the society in question, taking into account the aim of the company and its owners to achieve development.
  • We will respect the cultures and religions of other countries as well as the human rights as defined by the UN.
  • We will respect the individual, irrespective of language, gender, age, religion, sexual orientation, education and race.
  • We will never use child labour.

Code of conduct

In Royal Greenland:

  • We are proud of our products and our company.
  • We work consciously to do things a little better.
  • We aim to do things right the first time and to make them simple and value-creating.
  • We are honest about what we do – even if it goes wrong.
  • We exercise sound business practice.
  • We are creative and forward-thinking.
  • We never compromise on quality or safety. Read more about quality control.
  • We respect the skills and competences of the individual staff member and we constantly strive to improve and retain these through training and education. Read more about human resources strategy.
  • We base all communication on openness, mutual confidence, politeness and respect for the individual.
  • We take responsibility for own tasks and seek information actively.