Mission & Vision
We sustainably maximise the value of the North Atlantic marine resources to which we have access, for the benefit of the communities in which we are present, and our owners.
As a truly vertically integrated company, Royal Greenland is committed to creating prosperity and development for the fishing communities that deliver our seafood.
Mission
We sustainably maximise the value of the North Atlantic marine resources to which we have access, for the benefit of the communities in which we are present, and our owners.
- Product Promise:
Based on our North Atlantic and Arctic origin and identity, we take pride in bringing unique, safe and healthy seafood products to consumers around the world who value high-quality seafood. - Profit promise:
We create sustainable earnings. We operate cost-effectively, we manage risk, and we stay competitive. We thus create opportunities for growth and long-term financial stability in the communities in which we are present. - People promise:
We operate our business with respect for the individual. We act with integrity and transparency towards consumers, customers, employees, suppliers and business partners. - Planet promise:
We manage the resources to which we have access, and upon which our future depends, sustainably.
Vision
Our vision is to be:
The North Atlantic Champion
Royal Greenland is the world’s largest supplier of cold-water prawns and Greenland halibut.
We aim to expand our position in the North Atlantic and Arctic region. A local presence in both Greenland, Quebec and Newfoundland is central to our strategy. This allows us to benefit from the experience and know-how of the local fishing communities and to ensure stable and high-quality deliverables of seafood from all areas of the North Atlantic and the Arctic Ocean.
As a truly vertically integrated company, we combine fishing with processing, logistics and sales in bringing high-quality, wild-caught seafood from catch to consumers - implementing our deeply rooted experience of the trade, every step of the way.
Royal Greenland’s market position is based on a deep understanding of global customer and consumer needs and we strive for the strongest market position in all global markets that have long-term potential for our products.
We are closest to the fish, closest to the customers and closest to the consumers.
